these are some of the conceptual sketches that we came up with on thursday. feel free to comment or suggest anything.
3 comments:
Anonymous
said...
according to your research these slippers are all about comfort, so the "feels like nothing" idea would come across well. the others are a bit of a miss. So i think you guys are on the right track by exaggerating comfort, but the copy needs help and the image isn't there just yet. try to be less literal
Hah, that one with the surf boards almost reminds of those phone commercials with the signal bars (can't remember which particular company) and this one appeals to me the most.
3 comments:
according to your research these slippers are all about comfort, so the "feels like nothing" idea would come across well. the others are a bit of a miss. So i think you guys are on the right track by exaggerating comfort, but the copy needs help and the image isn't there just yet. try to be less literal
joe
Hah, that one with the surf boards almost reminds of those phone commercials with the signal bars (can't remember which particular company) and this one appeals to me the most.
so it xingular idea were surf board and sandals is aligned were it shows signal is full bar
Roy
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