I've decided to go with Asahi beer for project 1.
They have 3 types of beer (can and bottle)
not much info on their site but it has a very hip, urban style to it unique to its main competitors Saporro and Kirin. the site reminds me of the scion marketing campaign and seems to be targeting 21- 30 year olds.
http://www.asahibeerusa.com/main3.html
It would be interesting to convert this traditionally japanese brand into the "Party" beer
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