
i was going for shapes that were more masculine as well as easier to hold and use.
first was a representation of an axe head. i thought that shape would be really interesting.
second implies the shape of a gold brick without being obvious.
third was just a different shape i came up with but i don't think it will work.
logo. i wanted to abbreviate brand kind of like what treasure island did in vegas. they took an old name and image that was very specific and made it fresh and cool turning it into TI.
i think irish spring doesn't speak to the consumer like it did when it started. to capture peoples attention the brand must evolve into a hip cool brand that targets their audience.
feedback.... thanx